Comcast Airs PSA to Support Great Tacoma Schools

Thanks to Zachary Varnell, creative director of Elements of Education, for writing this guest post.

We are so excited to announce a renewed partnership between Elements of Education and Comcast.  Elements of Education is the a non-profit organization based out of Tacoma, Washington,  that supports arts, science and literacy initiatives in public education and specifically Tacoma School of the Arts (SOTA)and The Science and Math Institute

Comcast is dedicated to strengthening communities through digital literacy programs, like the media arts department at the Tacoma School of the Arts and The Science and Math Institute. In addition to sharing resources and technology, both Comcast and Elements of Education support the Digital Connectors youth program for the Tacoma Urban League, in which other Tacoma Public Schools students meet twice a week after school and currently enrolls over a dozen students in the 2012-2013 cohort.

Comcast is featuring the Public Service Announcement that you see above  for Elements of Education on TV channels throughout the South Sound. If you’re wondering where the catchy song came from, it was written by Patrick Doherty of the Tacoma band Wheelies, whose members are all graduates from the first class of SOTA.

At Elements of Education, we believe in the power of creativity, that schools should focus on students’ strengths and reinforce their passions through innovative programs that highlight expression in the arts and sciences. We believe that schools should be embedded within communities, not isolated from them, opening up resources for students to explore and learn. We believe that all students should have access to same opportunities and actively share a widespread full-inclusion policy for all of our students in all of our classes. We believe that students need to be empowered to become the primary drivers of their education and held accountable for setting and meeting rigorous academic and personal goals.

Finally, we believe in fostering and protecting an active learning environment that challenges our staff and community partners to share the burden in developing authentic and rigorous experiences.   To see more of the stories at SOTA and SAMI, visit www.elementsofeducation.org.

Tacoma Dome District and LeMay Car Museum Shine in Comcast Neighborhoods Program

We just put a new Comcast Neighborhoods  show with Sabrina Register on YouTube. The show features the Tacoma Dome District. The program has been On Demand for some months, which is why it refers to the LeMay-America’s Car Museum as just opened. You can see and learn a lot about the car museum, as well as other attractions in its neighborhood. Here are links to places featured in the show:

Comcast Offers Places You Can Cheer for the Sounders

The language of “the beautiful game” is universal, and at no time will this be more evident than at 6 p.m. Wednesday, when the Seattle Sounders FC play for the Lamar Hunt US Open Cup trophy. The match from Livestrong Sporting Park in Kansas City can only be seen on the Spanish-language GolTV on channel 784. There are no TV broadcasts of this game in English.

Comcast does not play any role in choosing where the game is televised.  But we are pleased to be involved in hosting some opportunities to view the game live.

This will be, we assume, the fourth victory in a row: as the club says on its website, “Seattle is one step away from a feat that hasn’t been accomplished in 100 years of soccer in America.”

We’ll show the game at Westfield Southcenter Shopping Center in the Comcast On Demand Lounge. (click on that link to see its location in the mall near Macy’s). We chose this because it’s our largest such location, but to warn you, the location could be crowded. We suspect diehard Sounders fans won’t care, since we stand up for the games anyway. We will show the game on four HD screens on the wall.

In addition, we’re working with three great places where you can not only cheer and watch the game but also eat and drink, in Kent, Tacoma and Lynnwood:

Kent: Clubhouse Sports Bar, 10432 Kent Kangley Road

Lynnwood: The Inn Sports Bar and Grill, 16716 Highway 99

Tacoma: West End Pub and Grill, 3840 Sixth Ave.

Comcast Neighborhoods Shows Off 6th Avenue District in Tacoma

An episode of Comcast Neighborhoods now showing On Demand will tell you aobut the many sides of the bustling 6th Avenue District in Tacoma.

Xfinity On Demand customers can follow Comcast Neighborhoods’ host Sabrina Register as she visits the lively 6th Avenue District in Tacoma.

The 6th Avenue District is Tacoma has been transformed over the years from something of a neglected area  into a vibrant and artsy community. There are numerous restaurants, fun shops, and venues to hear live music or dance the night away.

One example of a fascinating business is  Northwest Costume. They supply seemingly almost every costume imaginable for any occasion, from Halloween to school plays and musical performances. Last year, it’s where I got my costume to portray Woodrow Wilson at a Tacoma event.

Watch the Comcast Neighborhoods segment about Tacoma On Demand to learn how you can enjoy a cupcake IN your bath. Oprah does.

A relative newcomer to the district is enjoying big success these days, after being featured in O Magazine as one of Oprah’s favorite things. Feeling Smitten Bath Bakery features bath bombs that look good enough to eat!

Comcast Digital TV customers can see the segment by following these easy steps:

1. Go to On Demand, Channel 1.

2. Look for the Get Local folder.

3. Go to ‘Around the Sound.’

4. Click ‘Neighborhoods.’

PSA Campaign Will Promote Comcast Internet Essentials Throughout Washington


Our most exciting activity since Fall has been sharing word of Comcast Internet Essentials, a program to bring low-cost broadband and computers to families that have not been connected to the Internet before or recently. The Internet has become vital to a child’s education, among other things. So this is exciting work for us. We’ve been visting and asking hundreds of schools, school organizations, and other nonprofit groups throughout Washington to help us share information about Comcast Internet Essentials to families where children qualify for free- or reduced-price lunch.

Tacoma Mayor Marilyn Strickland is the first of many people who will record PSAs to encourage low-income families to get on the Internet.

Our newest method to get out the word is a series of 30-second PSAs to bring attention to the program. These spots will air on dozens of channels, as we try to get the attention of families that may be unaware that they Internet is closer than it’s ever been. The first PSA we filmed features Tacoma Mayor Marilyn Strickland, who is a big advocate for closing the digital divide.  You may recall that Mayor Strickland joined Washington Gov. Christine Gregoire at our statewide kickoff event last year.

We will update this site when we add new PSAs featuring other advocates for greater broadband adoption. You will see some familiar faces of people who are well known for wanting to see the digital divide closed, as well as some faces that will surprise you. We hope all this helps get the word out to families.

If you’d like to know more about Comcast Internet Essentials, click here to see its website.

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